Articles

‘A Dozen Ideas to the Minute’: Advertising Women, Advertising to Women, by Jennifer Scanlon.

‘Pauline Arnold (1894–1974): Pioneer in Market Research’ by Brian Jones.

‘Beyond “Caste-typing”?: Caroline Robinson Jones, Advertising Pioneer and Trailblazer’, by Judy Foster Davis.

‘Pioneering Consumer Economist: Elizabeth Ellis Hoyt (1893–1980)’, by Elizabeth Parsons.

‘Lillian Gilbreth’s Psychologically Enriched Scientific Management of Women Consumers’, by Laurel D. Graham.

‘Martha Van Rensselaer and the Delineator’s Homemaking Department’, by Mary Ellen Zuckerman.

‘Helen Woodward and Hazel Kyrk: Economic Radicalism, Consumption Symbolism and Female Contributions to Marketing Theory and Advertising Practice’ by Mark Tadajewski.