Articles

Ross D. Petty, “From Puffery to Penalties: An Historical Analysis of U.S. Masked Marketing Public Policy Concerns”, pp. 10–26

Inger L. Stole, “Persuasion, Patriotism and PR: U.S. Advertising in WWII”, pp. 27–46

Maureen A. Bourassa, Peggy H. Cunningham and Jay M. Handelman, “Marketing as a Response to Paradox and Norms in the 1960s and 1970s”, pp. 47–70

Hartmut Berghoff and Berti Kolbow, “Flourishing in a Dictatorship: Agfa’s Marketing and the Nazi Regime”, pp. 71–96

Gretchen Larsen and Rob Lawson, “Consumer Rights: A Co-optation of the Contemporary Consumer Movement”, pp. 97–114

Gerard Hastings, “Consuming the Earth”, pp. 115–123

William Wilkie, Patrick Murphy, “Marketing Academics at the FTC: The Inside Story”, pp. 124–140