Journal of Historical Research in Marketing 5 (2013), 3

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Title 
Journal of Historical Research in Marketing 5 (2013), 3
Title 
Journal of Historical Research in Marketing
Other title information 
Special Issue: Remembering female contributors to marketing theory, thought and practice
Published on
London / Bingley 2013: Emerald Publishing
Frequency 
Url
http://www.emeraldinsight.com/journals.htm?issn=1755-750x&volume=5&issue=3
Extent
ca. 130 S.
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Vierteljährlich
ISSN
1755-750X
 
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Kontakt

Organization name
Journal of Historical Research in Marketing
Country
United Kingdom
c/o
Prof. Brian Jones Quinnipiac University, School of Business 275 Mount Carmel Avenue Hamden, CT, USA *Vertrieb*: <subscriptions@emeraldinsight.com>; Tel. 0044 1274 777 700.
By
Schwarzkopf, Stefan

Special Issue: ‘Remembering female contributors to marketing theory, thought and practice’

Table of contents

Articles

‘A Dozen Ideas to the Minute’: Advertising Women, Advertising to Women, by Jennifer Scanlon.

‘Pauline Arnold (1894–1974): Pioneer in Market Research’ by Brian Jones.

‘Beyond “Caste-typing”?: Caroline Robinson Jones, Advertising Pioneer and Trailblazer’, by Judy Foster Davis.

‘Pioneering Consumer Economist: Elizabeth Ellis Hoyt (1893–1980)’, by Elizabeth Parsons.

‘Lillian Gilbreth’s Psychologically Enriched Scientific Management of Women Consumers’, by Laurel D. Graham.

‘Martha Van Rensselaer and the Delineator’s Homemaking Department’, by Mary Ellen Zuckerman.

‘Helen Woodward and Hazel Kyrk: Economic Radicalism, Consumption Symbolism and Female Contributions to Marketing Theory and Advertising Practice’ by Mark Tadajewski.

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Holdings 1755-750X