Multilevel marketing and pyramid schemes in the United States: An historical analysis
William W. Keep , Peter J. Vander Nat (pp. 188 – 210)

The ingenious marketing of modern paintings
Thomas M. Bayer , John Page (pp. 211 – 233)

Staying afloat: A history of maritime passenger industry marketing
Blaine Branchik (pp. 234 – 257)

Hiraga Gennai: The Renaissance marketer of eighteenth-century Japan
Yuko Minowa (pp. 258 – 278)

Retail evolution: Historical facts, theoretical logic and critical thinking
Charles A. Ingene (pp. 279 – 299)