Journal of Historical Research in Marketing

Zeitschriftentitel 
Journal of Historical Research in Marketing
Erscheint 
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Vierteljährlich
 

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Institution
Journal of Historical Research in Marketing
Land
United Kingdom
c/o
Prof. Brian Jones Quinnipiac University, School of Business 275 Mount Carmel Avenue Hamden, CT, USA *Vertrieb*: <subscriptions@emeraldinsight.com>; Tel. 0044 1274 777 700.

Launched in 2009, the Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought. We define Marketing as activities involved in commercial exchange and other commercial-like activities. Marketing history includes, but is not limited to, the histories of advertising, retailing, channels of distribution, product design & branding, pricing strategies, market research, and consumption behaviour – all studied from the perspective of individuals, companies, industries, or of whole economies and societies. The history of marketing thought examines the histories of marketing ideas, concepts, theories, and schools of marketing thought including the lives and times of marketing thinkers. This includes biographical studies as well as histories of institutions and associations involved in the development of the marketing discipline. The journal welcomes manuscripts that deal with the origins, growth, and development of both marketing history and the history of marketing thought. All time frames and geographical settings are of interest. Pedagogical and historiographical / methodological essays are also welcome as long as they are grounded in a marketing and historical context.

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Bestandsnachweise 1755-750X