Monday, 4.6.2012
9.00 Jean-Paul Gaudilliére and Ulrike Thoms: Welcome
9.15-13.00 h
Session 1: Consumption, regulation and professional marketing.
Chair: Christian Bonah
Sergio Sismondo Managing Opinions, Key Opinion Leaders, and a Model of Communication
Ulrike Thoms: Marketing Strategies and the Life Cycle of Pharmaceuticals. A theoretical Concept and its Consequences
Jean-Paul Gaudilliére: Marketing Loops: Clinical Research, Antidepressants Consumption and the Reorganization of Promotion at Geigy in the 1960s-70s
10.30 h-11.00 h Coffee Break
Nils Kessel: Exasperating Use(r)s - Pharmaceutical Marketing and its Limits
Quentin Ravelli: The failed Globalization of an Antibiotic: Regulation Standards and Marketing Practices
Commentator: Nicolas Henckes
13.00 h-14.30 h Lunch break
14.30-17.00 h
Session 2: Media and marketing practices.
Chair: Anne Rasmussen
Christian Bonah: Marketing Film. Audiovisuals as Scientific Marketing and Medical Training in Psychiatry: The Example of Sandoz in the 1960s
Anne-Sophie Mazas: Images, Visualization and the Practice of Scientific Marketing in postwar France
15.00 - 15.30 h Coffee Break
Meghean Brierley. Nudging Visual Practice: Medical Illustration & Pharmaceutical Promotion 1990-2012
Maria Jésus Santesmases: Marketing Progress, Selling Prosperity. Advertisement of Antibiotics Production in Spain, 1948-1958
Stephan Felder: Pharmaceutical Advertisements for Physicians: A French/German Database and its Uses
Commentator: Anne Schmidt
Tuesday, 5.6.2012
9.00-13.00 h
Session 3: Marketing and Medical Practice
Chair: Jean-Paul Gaudilliére
Tricia Koenig: "Equilibre du diabète" (Im)balance in advertisement and diabetes treatment, France (1923-1970)
Lea Haller: Drug Marketing and Media Attention: Ciba’s Struggle with Cortisone
Lucie Gerber: Marketing Loops. The Development of Psychopharmacological Screening at Geigy, 1957-1970
10.30 h-11.00 h Coffee break
Alexandre Marchant: Prescription Drug Abuses and Drug Markets Regulation in France (1960-1975): The Case Study of a Market Rarefaction
Commentator: Elisabeth Watkins
12:30
General discussion
13.30 h End of Conference