User Generated Content - Historical Perspectives on the Participation of Audiences in Social Communication. International Workshop and Founding Conference of the ECREA Section Communication History

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User Generated Content - Historical Perspectives on the Participation of Audiences in Social Communication. International Workshop and Founding Conference of the ECREA Section Communication History

Veranstalter
ECREA (European Communication Research and Education Association), Section for Communication History; Zentrum für Zeithistorische Forschung Potsdam (ZZF); DGPuK (Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft), Fachgruppe Kommunikationsgeschichte
Veranstaltungsort
Einstein Forum, Am Neuen Markt 7, 14467 Potsdam
Ort
Potsdam
Land
Deutschland
Vom - Bis
03.06.2010 - 05.06.2010
Website
http://www.zzf-pdm.de/
Von
Klaus Arnold

Within the last years "User Generated Content" has become the dominating keyword to describe the change of social communication in the World Wide Web. Web 2.0 seems to facilitate the formation of social networks and to enhance political and cultural participation. From a historical perspective the question can be raised whether this change of social communication is rather unique or whether phenomena like "User Generated Content" are a continuity in public communication. Letters to the editor, the publications of social movements and Samizdat literature are only a few and very different examples how the audience tried to participate into public discussions -- also in former times.

Especially in times of media change, when new media is integrated into everyday life, the question can be discussed to what extent new media and new opportunities of participation lead to social integration of the audience -- or, on the contrary, whether the creation of multiple platforms of articulation primarily leads to a fragmentation of public discourse.

Nowadays accessibility to media -- at least to the WWW -- is given, but the impact of user generated content on public discourse can be regarded as limited: The public sphere seems to be highly fragmented and usually rather personally than socially relevant content is produced by the users. When mass media like the popular press or TV developed, accessibility was extremely limited. However, TV provides relevant social content for large parts of society and therefore facilitates processes of social integration.

Summing up, the implementation of new media can have manifold impact on society. It can include or exclude audiences and it can strengthen and weaken public discourse.

The conference aims to analyze and discuss the forms and the relevance of the audience's integration in different times, cultures and political systems. Taking this perspective different types of media can be analyzed referring their potential to enhance traditional forms of participation and to create a platform for new audiences and forms of participation. How did new media affect the formation of new publics and affect traditional publics? Moreover, in a comparative perspective it is intended to take a look not only at long-term developments but also at differences and similarities between cultures, countries and regions: What kind of public discourse was enhanced by the Enlightenment? How did users articulate their interests and connect with each other within social movements like for example the worker's, the women's and the peace movement? What role played "User Generated Content" in different political systems? How is it used to support or to oppose democratic but also totalitarian systems? And finally it can be discussed how "the public" and "the private" was conceptualized or has to be rearranged with regard to the historical development of content produced by audiences?

Programm

Thursday, 3rd

19.00
Chris Atton, Edinburgh Napier U
Keynote: A history of user-generated content: problems and positions

20.00
Get together

Friday, 4th

9.00-10.30 The need for an active audience

Chair: Paschal Preston, Dublin City University

Joris van Eijnatten, University of Utrecht
Getting the public to participate. Eighteenth-century discourse on the wakeful audience.

Thomas Birkner, University of Hamburg
Use the typewriter! – “User Generated Content” at the turn of the 20th century

Koenraad Du Pont, Hogeschool-Universiteit Brussel
User Generated Content in Italian Front line journals following the defeat of Caporetto (1917-1918)

10.30-11.00 Coffee Break

11.00-13.00 Public discourse and lifeworld in mainstream media

Chair: Christoph Classen, Center for Research on Contemporary History Potsdam

Marcel Broersma/Bas den Herder/Frank Harbers, University of Groningen
Letters to the editor: critical platform or lip service? Great Britain and the Netherlands, 1885-2005.

Hans-Ulrich Wagner, University of Hamburg
Private opinions and public discourses. West German broadcasters and their attempts to deal with the participation of audiences after 1945.

Anke Fiedler/Michael Meyen, University of Munich
Letters to the Editor and the Public Sphere in the GDR. A case study on User Generated Content in Socialist Countries

Thomas Haeussler/Peter Meier, University of Berne
Mediating old and new. Values and proper conduct in advice columns in Swiss popular magazines in the 1950s and 1960s.

13.00-14.00 Lunch Break

14.00-15.30 Counter-public and alternative media

Chair: Jürgen Danyel, Center for Research on Contemporary History

Juraj Kittler, St. Lawrence University Canton
From Roman Graffiti to Renaissance Political Cartoon: A Study in Subversive Political Culture in the 1500s Venice

Susanne Kinnebrock/Christian Schwarzenegger, RWTH Aachen
The role of User Generated Content within the German Suffrage Movement

Jeffrey Wimmer, Ilmenau University of Technology
The times they are a-changin’. A comparison of political activism and participation during the student protests 1968 and 2009.

15.30-16.00 Coffee break

16.00-18.00 User participation influencing media, politics and society

Chair: Marcel Broersma, University of Groningen

Nelson Ribeiro, Catholic University of Portugal
Audience Participation in Transborder Broadcasts during World War II. The importance of Listener´s Feedback on the BBC Portuguese Service

Norbert Grube, University of Applied Science Zurich
Observing and Educating Media Users or User Generated Content? The Role of Media Research in the United States and Germany in the 20th Century

Maria Löblich/Claudia Riesmeyer, University of Munich
Open channels in Germany. The regulation of participatory media – a history of ideas

Gabriele Balbi, University of Lugano
How Subscribers Mattered. The Early Italian Telephone and its Users

18.15 Business Meeting of the ECREA Section for Communication History

19.30 Dinner

Saturday, 5th

9.00-10.00 Media change, new media and media systems

Chair: Joris van Eijnatten, University of Utrecht

Christian Oggolder, Austrian Academy of Sciences
Us and Them – A theoretical Approach to Times of Media Change

Dan Hunter, New York Law School/Julian Thomas, Swinburne Univeristy of Technology
The informal media economy: unofficial histories of audiovisual circuits

10.00-10.30 Coffee Break

10.30-12.00 User Generated Content - changing patterns and functions in the age of Web 2.0?

Chair:Klaus Arnold, University of Trier

Annika Sehl, Dortmund University of Technology
Participatory journalism: Has there been any real advancement from the past until today?

Melanie Hellwig, University of Applied Sciences Wilhelmshaven Oldenburg Elsfleth
User Generated Content in the Context of the Breach of a Taboo

Guido Keel, Zurich University of Applied Sciences
Audience participation and technological change

12.00-12.30 Résumé of the workshop and future challenges

Christian Schwarzenegger/Susanne Kinnebrock/Alexander Keus, RWTH Aachen
Exploring tomorrow’ s yesterdays – User Generated Content as a future challenge

Susanne Kinnebrock, RWTH Aachen
Closing remarks

12.30 Lunch

14.00-17.00 Historical Sites in Potsdam: A walk around town.

Kontakt

Klaus Arnold

Universität Trier, Medienwissenschaft, Universitätsring 15, 54296 Trier

++49 651 201-3744
++49 651 201-3741
klaus.arnold@ku-eichstaett.de

http://www.zzf-pdm.de/
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