The Encyclopedia of Advertising, an illustrated reference work under preparation by the Chicago-London based academic reference publisher Fitzroy Dearborn, is seeking contributors to write brief essays ranging from 1000 to 5000 words.
The Encyclopedia of Advertising is to be published in late 2000 by Fitzroy Dearborn Publishers in cooperation with the Museum of Broadcast Communications in Chicago and the John W. Hartman Center for Sales, Advertising, and Marketing History at Duke University. It will appear in three volumes totaling some 2,500 pages, composed of 600 essays. The list of entries was created in consultation with an international advisory board. The project is being edited by John McDonough, whose credentials include creative positions at Young & Rubicam, Foote Cone & Belding, Ogilvy & Mather, and Campbell-Muthun-Esty; he has been a regular contributor to The Wall Street Journal of 13 years standing, as well as to National Public Radio and Advertising Age, where he has written about advertising history.
The encyclopedia will be international in scope and will be composed of several kinds of entries. These include (1) the history of important advertising agencies, past and present; (2) biographies of the most influential men and women in advertising, including agency people, advertisers, and others from related fields such as market research and media; (3) the history of important marketers and the major campaigns they developed with their agencies; and (4) important issues affecting advertising, such as the history of the consumer movement, self-regulation, the cultural influence of advertising, mass communications theory, and many more. There will also be essays on various aspects of advertising methodology and strategy: brand building, direct marketing, positioning, the commission system, research, and more.
If you would like to consider contributing one or more articles to the encyclopedia, please visit the project's website at http://www.fitzroydearborn.com/chicago. The website contains a detailed description of the encyclopedia's aims, a list of advisory board members, a complete list of entries to be included in the encyclopedia, a list of unassigned essays, and sample articles. The website also contains a Contributor Information and Essay Request Form, which you may fill out and submit on-line. You may also learn more about the project by contacting commissioning editor Robert Salkin at rsalkin@fitzroydearborn.com or phoning 312-587-0131 x231.
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